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About Cherish-You
Milk Source
Direct from Europe
Our Team
Nowadays modern women juggle between career, family, education, external expectations, inner emotions and many more things… Very often, their physical and emotional health suffer as a result.

The mission of Cherish-You is to Inspire and enable smart career mums to live a balance, happy and tasteful life in a guilt-free and self-loving way.

Cherish-You understands the importance of having Peace of Mind in health; food safety and quality are to busy career mums. Our team of healthcare professionals and fellow career mums source the best quality, natural and environmentally friendly products from around the world just for YOU and your loved ones.

Live well with Cherish! 


About Guida Latte

All GUIDA LATTE products are designed according to the different age groups, energy demand and nutritional needs of your baby. They contain all the important vitamins, minerals and nutrients in age-adapted quantities. Our infant and follow-on formulae are developed and produced in accordance with scientific knowledge. They are readily digestible and soluble. All our products are free from colorants and preservatives as well as free from gluten.


We will accept no compromise when it comes to food for your baby. Top products can only be made when the raw materials and machinery used are of high quality.  The first spray-dried infant formula was produced here in Kappeln, Germany.


We control the value chain at every stage, from our milk suppliers to production and packaging. We purchase our milk from nearby farms close to the North Sea and Baltic Sea, where there is no industrial activity. In this way, we can ensure the highest quality of milk from the region.


Milk production experts regularly inspect the living conditions of animals and dairy farming processes to ensure that the highest quality standards are met for the best milk products. We are convinced that the best way to ensure top quality is to supervise dairy farms in person on an ongoing basis.


Quality controls in all production processes guarantee is crucial and gives us a competitive edge. Regular analyses in our laboratory ensure that only top-class products leave our factory. The entire process control system in our production facilities is governed by the highest industry standards. Our HACCP quality management system is certified according to ISO 9001:2008 and meets the requirements of the IFS (International Food Standard) as well as the BRC Global Standards.


Our success is based on many years of experience in the development of formulas, the expertise of our staff, the first-rate quality of our ingredients and the use of state-of-the-art technology. We use a number of processes, including mixing, spray-drying and agglomeration. Using such method, we are able to modify the specific characteristics of a product so that every detail is just right, from bulk weight, flow-ability and grain size to solubility, color and homogeneity.



Rosemary Tan Co-Founder & MD
• Career Mom
• Award-winning Digital Specialist & Entrepreneur
Clement Chan Head of IT & Operations
• Father of a 3-year old girl
• Over 10 years of experience in IT & e-commerce development.
Miles Lau Head of Membership
• Father of a 2-year old girl
• Over 6 years of experience in the social media
Live Chat
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